You want real women in your campaign, use them. That means ones with flaws; scars on their faces, hair that doesn't lay quite right, too short, too fat, too anything. These are the women we want to see on our tv. These are the women I want to see in my magazines. These are the people we want to buy products from; not some airbrushed within an inch of her life wanna be model with the IQ of cheese puffs.
I want intelligent marketing. I want a company that doesn't treat me like a moron. I want a company that's not going to make me feel bad when I shop their stores. I don't want to feel like crap about my body.
I want to celebrate it.
I want to cherish it. I want to be proud of making it as far as it has in this crazy life. That means there are scars. There are flaws. There are fat rolls. Do not airbrush me over. Make me the poster child of normal.
Because that's what we are. Normal. We're the people you run into on the street, or in the store. We're the people who give advice on products, clothes or makeup. We are the ones you want to be bowing down to now. We are the ones to which you should be catering. We are millions.
Your perfect ones are few.
We are human. We are real. Use us as your average. Don't make us fall short of yet another bar we didn't know we had to reach. Don't make us feel bad for being real.
Stop sending the message that only thin is beautiful. Don't set that standard for the masses. Be better. Step above. Show us that you have the courage to show everyone what real looks like.
Your idea of "perfection" is flawed. It is my flaws and the flaws of those in the real world where I find my perfection.